09/02/2026
Why I built The Chariot 🥂
A little backstory on how a lifelong love affair with caviar became Gourmet Chariot. ✨
1. It started very young. 🥄
Caviar was introduced to my palate when I was about four years old. What can I say? I developed expensive taste early. 😉 It has remained one of my favorite foods ever since, something I’ve sought out, tasted and learned about around the world.
2. Then came the marketer. 💡
I built my corporate career in luxury and direct-to-consumer marketing, working across LVMH, Kering Group and The Estée Lauder Companies. I spent years thinking about how you take exceptional products and experiences, remove the barriers around them, and bring them closer to the consumer.
And somewhere along the way, I realized caviar still had a barrier.
For something so delicious, celebratory and inherently fun, it was still largely confined to fine dining, formal service and special occasions.
3. Then came Hyde Park. 🌳🥂
I soon became an unofficial caviar hunter traveling from Singapore to Milan in search of the perfect egg. One afternoon in Hyde Park, I found myself craving some pearls, a glass of Ch*****ne and maybe some charcuterie to nosh on.
And I remember thinking: Why can’t a beautiful little cart just roll up and serve me that?
No reservation. No white tablecloth. No four-course dinner required. Just exceptional caviar, beautifully served, exactly where you want to enjoy it.
4. And there she was. 💕🛞
The idea for Gourmet Chariot.
A way to take caviar out of the dining room and into the moment. Poolside, seaside, at a party, in a garden, aboard a yacht, or wherever life happens to deserve a little luxury.
Today, I get to introduce people to caviar, watch first-timers discover their favorite, serve longtime devotees something unexpected, and bring one of my greatest passions directly to you.
And now, I invite you to experience it for yourself. 🥂✨
Come taste, play, discover your favorite, and experience caviar in an entirely new way.
Welcome to Gourmet Chariot. I can’t wait to serve you. 🤍
