09/20/2026
Today gave us the answer we’ve been waiting for. 🤎🌿
For WEEKS, we’ve been talking about Crumb & Culture Mercantile… but today was the first time people actually got to walk up, see it, shop it, and understand what we’ve been building.
And the reaction has been SO much better than we could’ve hoped. All day we’ve heard “Oh my gosh, this is so cool,” “This is beautiful,” and “I love this idea.”
And THAT is exactly what we wanted.
Crumb & Culture is still our bakery, but now we’re also a mobile Mercantile! A curated shop filled with our baked goods, drinks, local products, niche finds, and products from other small businesses we want to help get in front of more people.
Come for sourdough and leave with coffee, beef jerky, perfume oil, local goods, or something you didn’t even know you needed. 😂
That’s the Mercantile. And today, people really took to it.
We’re nearly sold out of baked goods, down to just a few scones, and only have 15 Controlled Chaos canned lattes left, and the event isn’t even over yet!
We even got a message this morning from someone who spotted the trailer going down the highway, looked us up on Instagram, and reached out just to wish us a good day. Little moments like that make this whole thing feel so real. 🥹
And we have to give a huge thank you to Vince with Sellyoursoulrecordsnc, because we truly wouldn’t have had this soft opening today without him giving us the opportunity to come out and be part of his event.
And the best part?
This still isn’t the finished version. 👀
We have more products coming, a few more additions to make, and even more we want to bring into the trailer before our OFFICIAL GRAND OPENING this Saturday, September 26 at the 🍂 Wellesley Fall Vendor Event & Multi-Neighborhood Garage Sale 🍂
So if you’ve been watching all of this come together and wondering what Crumb & Culture Mercantile really is…
Come see it for yourself THIS Saturday.
This is the version of Crumb & Culture we’ve been so excited to finally show you. 🤎🌿
Where Good Things Bring People Together.