How to START Something

Website

How to START Something A proven, step-by-step online program that helps professionals turn ideas into income streams.

62% of people want to be their own boss, but most never start something.Why? Fear.Fear of financial risk.Fear of not kno...
10/14/2026

62% of people want to be their own boss, but most never start something.

Why? Fear.
Fear of financial risk.
Fear of not knowing enough.
Fear of getting it wrong.

And honestly, that fear makes sense. That's why we'll never tell anyone to quit their job and expect 6 figures of passive income in 8 weeks.

What we do tell every new business owner (to be): reduce your risk first. What you do before you launch matters, and the order you do it in matters even more.

Our founder Pam Hoelzle has built several multi-million dollar businesses and helped thousands of small businesses launch and grow. The pattern is always the same: we know what kills small businesses, so we pressure test those things early. Before leaving your job. Before taking out a loan. Before spending much money at all.

The slides above break down the 3 biggest risks and how to de-risk each one.

👉 Want to see where you stand? Our free Risk Assessment takes less than 3 minutes, comment RISK and we'll send you.

10/13/2026

From an exhausted DJ to all eight FIFA World Cup matches at MetLife Stadium.

Myraan Mays didn’t wait for someone to offer him a seat at the table. He took it.

He walked away from a career that didn’t fit, got the coaching and roadmap he needed, and launched DATIES, Inc., his marketing and branding firm.

Now he’s living a life he designed, with multiple income streams to back it up.

His advice: “Don’t wait for your seat at the table. Take it.”

👇 If you could ask a founder who’s done it one question, what would it be? Drop it in the comments.

Last week our founder, Pam, took business calls at 11pm from Thailand, just days after a new baby joined her family. ❤️I...
10/07/2026

Last week our founder, Pam, took business calls at 11pm from Thailand, just days after a new baby joined her family. ❤️

Is that time freedom? We think so.

Owning your time doesn't mean an empty calendar. It means you decide what gets your time, and when.

At first, you probably won't work less. But the outcomes, the impact and the tradeoffs are all yours.

👇 What's one tradeoff you've made for your business that was worth it?

Message us "OWN IT" for the 3 questions that show whether your business will really give you your time back.

You built the offer. But did you ask anyone if they want it? 👀Most first-time entrepreneurs I work with have never asked...
10/06/2026

You built the offer. But did you ask anyone if they want it? 👀

Most first-time entrepreneurs I work with have never asked their target market a single question before building or pitching.

Deep expertise. Polished offer. Pricing tiers. Months of work.

And no idea whether anyone actually wants it.

I get it. We're creative, inspired builders. We trust our experience, so we skip ahead and miss our blind spots.

Here's the fix 👇
✅ Stop obsessing over your offer
✅ Talk to 10–15 people in your market
✅ Ask about their challenges, what they've tried, and what's still not working
✅ Don't pitch. Just listen for patterns.

Their words shape your offer.

💾 Save this for before your next launch.
💬 How many customer conversations did you have before you pitched your idea?

"I can't start a business while I'm working full-time.""I can't afford to quit, so I'm stuck."Both feel safe. Neither is...
09/30/2026

"I can't start a business while I'm working full-time."

"I can't afford to quit, so I'm stuck."

Both feel safe. Neither is.

Your job isn't guaranteed. And staying put can quietly push your goals to the sidelines for years.

Here's the truth:
✅ You don't need to quit your job to start.
✅ You don't need to spend a lot of money to start.
✅ You do need to invest some time.

I call it de-risking: everything you do before you launch or spend real money, so your chances of success go way up.

It doesn't sound sexy. But owning your future? That's the sexiest thing there is.

Comment DERISK for a free Business De-Risking Audit Call.
⚠️ Warning: you might finally start your business. 😉

You've spent 20 years getting good at something. So why does starting a business feel like starting from zero?After work...
09/29/2026

You've spent 20 years getting good at something. So why does starting a business feel like starting from zero?

After working with 1,300+ business owners, we see the same pattern again and again.

The ones who stay stuck don't lack expertise. They're stuck in their heads, planning and building offers based on guesses.

Here's how to get out:

1️⃣ Write your assumption: "I think the biggest challenge [who] has is ___."
2️⃣ Turn it into a question: "What's the hardest part of ___ for you right now?"
3️⃣ Ask 10 potential clients before you build anything. (Not friends or family.)
4️⃣ Listen. Did your assumption hold up?

Your business doesn't start when you launch an offer. It starts when you stop guessing.

💬 Drop your assumption in the comments (or DM us if you'd rather keep it private), and we'll give you feedback (individual & human, no automated AI).

09/25/2026

"It all begins with community. I think that is the title."

Myraan Mays said that about his entire entrepreneurial journey: every pivot, every door, every company he's built.

Community is not a soft benefit.

For founders, it's infrastructure. 🔑

Do you agree?

We believe entrepreneurship is a human right.Not a privilege for people with the right connections or the right amount o...
09/23/2026

We believe entrepreneurship is a human right.

Not a privilege for people with the right connections or the right amount of capital to absorb a wrong move.

A right. Available to anyone willing to do the work, if they have access to the right support.

The reason most people don't build something of their own isn't lack of talent.

It's that the support that moves founders forward has been out of reach.

And we will provide this for you.

Answers today. Progress this week. Revenue this year.

Stay tuned.

You don't have to figure this out alone. And you never did.The founders who build something real almost never do it in i...
09/18/2026

You don't have to figure this out alone. And you never did.

The founders who build something real almost never do it in isolation. The ones who try pay for it in time, money, and momentum they never get back.

Something is coming, exactly around that belief.

Stay close. 🧡

09/16/2026

Eight years of effort. No real game plan.

"It allowed me to not spend $100,000 building something because I thought it was a good idea."

That's Megan Darrell - after going through How To Start Something.
Not more effort.

Structure. Sequence. The right people around her telling her what to do next.
Answers today. Progress this week. Revenue this year.

Comment STRUCTURE and we'll send you the full video directly!

Address

1951 NW 7th Ave, Suite 600
Miami, FL
33136

Website

Alerts

Be the first to know and let us send you an email when How to START Something posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share