JOE & Pop's Sub Shoppe

10/05/2026

Great pics and video! Thanks for the shoutout! Glad you guys enjoyed it!

10/02/2026

It's a gorgeous fall day! Come out, grab lunch or dinner and enjoy it on our screened in patio or at one of our picnic tables outdoors. Keep an eye out for bears, not just our wooden ones out front, real ones too!

09/11/2026

We are participating in the GatlinBURGER event again this year. Check out the City of Gatlinburg's page for details on how you can try the burgers for the special event, vote for your favorite and enter to win prizes!
https://www.gatlinburg.com/events/annual-events/burger-week/

08/28/2026

The Italian Sub: layers of juicy salami, ham, and pepperoni, paired with mozzarella cheese and crisp veggies like lettuce, tomatoes, banana peppers and onions, all piled high on a crusty sub roll. A classic combination that never goes out of style.

You must have EITHER your email address or phone number that is associated with your Local Loyalty number to pull up your Local Loyalty account.

08/25/2026

Words cannot express how saddened we are to hear the news of the passing of Dolly Parton. She was a true icon and legend who's light and kindness will be remembered. We will always love you. 💔

07/09/2026

The classic Reuben is always a fan favorite. Come get yours today!

04/21/2026

Stop by Maddog's Creamery & Donuts - Gatlinburg tomorrow for a sweet treat!

Our Gatlinburg location is turning 10 years old this month! To celebrate, we will have 10 for $10 regular donuts + a free dog treat if you bring your dog!
📅 April 22, 2026
📌 731 East Parkway - Gatlinburg, TN

03/27/2026

Thanks for the shoutout!

03/24/2026

Celebrate accordingly!

03/11/2026

On March 9th, 2026, the Johnson Family of Restaurants lost the man who started it all: Bruce Marrington Johnson. Bruce, or “Big Daddy” as many knew him, was a kind, generous and fiercely loyal man.

Bruce was born and lived the first 45 years of his life in Miami, FLorida.He moved to Sevier County in 1987 after an earlier vacation to the area made him fall in love with the mountains. He quickly realized it was the perfect place to pursue his lifelong dream of opening a BBQ restaurant. And, in 1991, he did just that, opening Bennett’s Pit BBQ on the Parkway in Pigeon Forge. And with the help of his first employee (and very best friend), Dan Powers, he opened a Bennett’s in Gatlinburg and two Alamo Steakhouses over the next ten years. In 2001 he also convinced his only child, Kelly, and fiance Jonathan Wimmer, to move to town and help run and grow the family business. Over the next fifteen years they added eight more restaurants to the group, including rebuilding the Alamo Steakhouse when it burned down in the 2016 Gatlinburg fire.

However, the twelve restaurants are not his true legacy, because, as he liked to say, “without the people, it’s just twelve empty buildings.” Bruce loved his employees like family. Because of this, on Tuesday, March 17th, all of our stores will be closed for the day for Bruce’s memorial service, so we can all be together, to remember and honor Bruce’s long life and many accomplishments.