The General Muir

The General Muir The General Muir is a modern American restaurant inspired by classic New York Jewish Deli.
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A partnership between Chef Todd Ginsberg and Shelley Sweet, Ben Johnson, and Jennifer Johnson (the folks behind West Egg Cafe), The General Muir is a tribute to the classic New York Jewish Deli, returning it to its hand-crafted roots. Traditional favorites are honored – pastrami is cured and smoked in house, bagels are kettle boiled and hand rolled – and joined by dishes going beyond tradition, fo

cusing on fresh ingredients and simple preparations. The General Muir is named for the refugee transport ship that brought owner Jennifer Johnson's mother and grandparents, Holocaust survivors, to New York in 1949. The General Muir opened in 2013 at Emory Point (aka The Point), the mixed-use development on Clifton Road next to the campus of Emory University, across the street from the CDC. A second location opened January 2021 at City Springs, in Sandy Springs, GA.

・・・Atlantans love a good burger, and there’s been great debate over the years as to which restaurants serve the bes...
05/28/2026



・・・
Atlantans love a good burger, and there’s been great debate over the years as to which restaurants serve the best. For many Atlanta burger enthusiasts, the win undoubtedly goes to the General Muir and its iconic double-smash cheeseburger created by chef Todd Ginsberg. It all began with a burger at Tap in Midtown, followed by the Bocado burger.

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Come celebrate your graduate, your Mom, yourself this weekend! We’ve got a drink menu with drinks like this one — the “F...
05/09/2026

Come celebrate your graduate, your Mom, yourself this weekend! We’ve got a drink menu with drinks like this one — the “Fresh Start” — that just call out “you did it!” “love you, mom!” “you deserve it!”

**Please note that on Monday, May 11, to give families time to dine with us post-Commencement Ceremony, we will stay open until 4pm.**

Have you tried our new HUNTER’S STEW? Braised short rib, all-beef polish sausage, mixed mushrooms, sauerkraut, fried pot...
05/02/2026

Have you tried our new HUNTER’S STEW? Braised short rib, all-beef polish sausage, mixed mushrooms, sauerkraut, fried potato cake. Dinner menu only (Wed-Sun). Join us for dinner!

New month, new coffee special! London Smog! Ugly name, pretty drink. Espresso, Earl Grey tea, lavender syrup, milk. Hot ...
05/02/2026

New month, new coffee special! London Smog! Ugly name, pretty drink. Espresso, Earl Grey tea, lavender syrup, milk. Hot or iced.

Come on in tonight because we’ll be closed for a private event Friday night! On Friday, May 1 we’ll close at 3pm. Cheers...
04/30/2026

Come on in tonight because we’ll be closed for a private event Friday night! On Friday, May 1 we’ll close at 3pm. Cheers!

Emory students: you gotta keep yourself well-fueled during Finals, so join us for dinner tonight (Wednesday), bring your...
04/22/2026

Emory students: you gotta keep yourself well-fueled during Finals, so join us for dinner tonight (Wednesday), bring your student ID, have a seat (no running off and taking it back to the dorm, just chill here for a minute), and eat a burger. It’s a great burger (some say it’s the best in ATL) and, on Wednesday nights, just for YOU, it’s $15, including our delicious handcut fries. And nobody would judge you if you finished off with a slice of cheesecake (have you tried the special seasonal Strawberry Mascarpone Cheesecake?!). Bring a friend; maybe they’ll share it with you. Or go halfsies with the Brooklyn Blackout Cake.

Oh, I am.
04/17/2026

Oh, I am.

We hope you’ve been trying and loving our new dinner items, like the Braised Cabbage Rolls, with eggplant mushroom kasha...
04/16/2026

We hope you’ve been trying and loving our new dinner items, like the Braised Cabbage Rolls, with eggplant mushroom kasha and smoked paprika tomato sauce. This vegetarian dish was such a hit at our special New Year’s dinner that we knew it had to make its way to our regular menu, along with a variation of the Chicken Schnitzel from that same dinner. Come on in! Dinner served Wed—Sun (Mon/Tues we close after lunch).

New month, new coffee special!🍑 Spicy Peach Latte 🍑 espresso, spicy peach syrup, milk, cinnamon
04/01/2026

New month, new coffee special!
🍑 Spicy Peach Latte 🍑
espresso, spicy peach syrup, milk, cinnamon

Another new appetizer on our dinner menu — Smoked Salmon Blinis! Come have dinner with a friend who will go halfsies on ...
03/21/2026

Another new appetizer on our dinner menu — Smoked Salmon Blinis! Come have dinner with a friend who will go halfsies on these and the pierogi! 📷:

We’ve got three new small plates on the dinner menu starting tonight! Following on the success of our New Year’s Eve men...
03/18/2026

We’ve got three new small plates on the dinner menu starting tonight! Following on the success of our New Year’s Eve menu inspired by his Eastern European heritage, Chef Erik DiGirolamo continues to flex his pierogi muscles — these are filled with short rib, caramelized onions, roasted potatoes, and swiss cheese. Don’t miss ‘em! 📷:

Got plans for lunch this week? Make sure to make it to — we’ve got a Pastrami Banh Mi special starting Monday that you ...
03/14/2026

Got plans for lunch this week? Make sure to make it to — we’ve got a Pastrami Banh Mi special starting Monday that you don’t want to miss! 📷:

Please join us for a seder dinner on either the first or second nights of Passover — reservations available from our web...
03/11/2026

Please join us for a seder dinner on either the first or second nights of Passover — reservations available from our website or the link in our bio. We are not hosting a group seder; rather, we invite you to bring your haggadahs, make your own traditions, and conduct a seder at your table — or just enjoy our version of a traditional seder meal in the company of others doing the same. Let us know if you’d like us to provide a seder plate with all the symbolic elements for your dinner.
We’re also happy to prepare your seder dinner for you to enjoy at home; check out our Passover catering menu on our website. Ordering deadline is March 27 — but we will stop taking orders before then if we hit capacity, so don’t wait too long!

How many of you have been coming for seder dinners at long enough that you have a full set of our mini-haggadot, with d...
03/07/2026

How many of you have been coming for seder dinners at long enough that you have a full set of our mini-haggadot, with different dates on the covers but the same (very abridged) guide to the seder inside? How many do you have?

Reservations for 1st and 2nd night seder dinners and online ordering for catering pre-orders open Tuesday, March 10!

Calling all students! I hear you’re working particularly hard this week in the run up to Spring Break. You deserve a br...
03/04/2026

Calling all students! I hear you’re working particularly hard this week in the run up to Spring Break. You deserve a break! Every Wednesday — TONIGHT! — Emory students get our famous double stack burger and fries for just $15 (with student ID, dine in only). Come on in! #🍔

New month, new special “coffee” of the month!☘️ “Pinch O’Luck Latte” matcha, housemade pistachio cream, honey, pinch of ...
03/01/2026

New month, new special “coffee” of the month!
☘️ “Pinch O’Luck Latte” matcha, housemade pistachio cream, honey, pinch of gold powder ☘️

Hamantaschen are coming! Available February 27-March 3 — pre-order to ensure you get what you need! We may reach orderin...
02/24/2026

Hamantaschen are coming! Available February 27-March 3 — pre-order to ensure you get what you need! We may reach ordering capacity for certain days. Head to the Catering link in our bio and pick a date between 2/27-3/3 to make your selections. Choose among Apricot Poppyseed, Nutella Marble, and Strawberry Cheesecake.

**And, mark your calendar: reservations for our Passover seder dinners and catering orders will go live on March 10!

Babka. Fun to say, more fun to eat. Especially on a rainy Saturday, with a cup of coffee . . . or a latte . . . or a mim...
02/21/2026

Babka. Fun to say, more fun to eat. Especially on a rainy Saturday, with a cup of coffee . . . or a latte . . . or a mimosa. Just sayin’.
📷:

No flowers, no heart-shaped tchotchkes. Pistachio Raspberry Cheesecake. Trust me. It’s what I . . . I mean they . . . wa...
02/14/2026

No flowers, no heart-shaped tchotchkes. Pistachio Raspberry Cheesecake. Trust me. It’s what I . . . I mean they . . . want.
Reservations still available for Valentine’s dinner tonight — you can choose from our special prix fixe menu, or from a menu of classics. You and your Valentine don’t even need to choose from the same menu!

There’s still time to make your reservation for dinner with your Valentine, Galentine, besties, or family (by blood or o...
02/10/2026

There’s still time to make your reservation for dinner with your Valentine, Galentine, besties, or family (by blood or otherwise)! Menu and reservations available at links in bio. Choose from the prix fixe “True Love” menu or “Be Mine” and stick with TGM classics. Vote for your favorite in our poll 👇

: they want cookies, not flowers #❤️
02/09/2026

: they want cookies, not flowers
#❤️

Only here through February, our CHERRY BERRY MOCHA! ♥️ espresso, housemade cherry-strawberry syrup, chocolate, dried ras...
02/04/2026

Only here through February, our CHERRY BERRY MOCHA! ♥️
espresso, housemade cherry-strawberry syrup, chocolate, dried raspberry powder
#🍒 #🍓

Join us for a special Valentine’s dinner on Saturday, February 14! Like we offered on New Year’s Eve, you’ll have your c...
02/03/2026

Join us for a special Valentine’s dinner on Saturday, February 14! Like we offered on New Year’s Eve, you’ll have your choice of a four course “True Love” menu or you can order a la carte from the “Be Mine” menu of TGM classics. Check out the menu, linked in our bio. Reservation link is there, too!

This beauty is our Raspberry Cheesecake Entremet — the “True Love” dessert. Never fear: if you go a la carte, you can choose from our classic desserts, plus our new Pistachio Raspberry Cheesecake!

#❤

Thinking back on our New Year’s Eve dinner, inspired by the Ukrainian/Polish (boundaries shift; my own Polish grandparen...
02/01/2026

Thinking back on our New Year’s Eve dinner, inspired by the Ukrainian/Polish (boundaries shift; my own Polish grandparents lived in the part of Poland that is now Ukraine) heritage of . (Which was delicious! If you missed it, keep an eye out for our Valentine’s dinner menu, dropping soon!)

Following up on the success of Chef’s NYE dinner, suggested getting him a copy of the cookbook from the famed — which we promptly did, and I promptly got sucked in to reading it myself before handing it over (sorry, I’ll get it to you asap!). I was struck by how Ukrainians eat gefilte fish — they even call it “Jewish-style fish” — on Christmas Eve (p. 167)! And the founders of Veselka arrived in this country in 1949 after spending time in a postwar displaced persons camp in Germany (p. 162), just as my grandparents and my mother, who was born in a DP camp in Germany in 1946, did. Perhaps they arrived on the Gen. Muir too?!

Let us remember (and govern ourselves accordingly): we are not so different, you and I.

NOTE: We will close at 3pm today, Thursday, Jan 29 for a private event this evening.So, come on in and try our special “...
01/29/2026

NOTE: We will close at 3pm today, Thursday, Jan 29 for a private event this evening.

So, come on in and try our special “Health Salad” for lunch! Inspired by the classic New York Jewish Deli Health Salad — the crunch of chopped salad, the tang of slaw, the Asian influenced ginger dressing and roasted peanuts. Feel free to add chicken, turkey or pastrami. (Anybody here ever experience the Chinese Chicken Salad from The Eatery, White Flint Mall, Maryland? )

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1540 Avenue Pl Suite B230
Atlanta, GA
30329

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