26/12/2022
After completing my graduate studies, I went on to do my masters in entrepreneurship and management. Worked 12 plus years in the corporate bandwagon from being an analyst to marketer.
I was working with IBM, Singapore and my colleagues (now friends :)) saw the Masterchef auditions Ad and sent me the application link on WhatsApp. I was reluctant, but they encouraged me to give it a shot. I listened to them and have never once regretted that decision.
At the Masterchef Kitchen I had an amazing experience and met some extraordinary people. I will cherish it for the rest of my life. This changed the trajectory of my career by 360 degrees.
My first venture, Kechil Kitchen, a Singapore enterprise that marries my storytelling skill sets with the passion to cook and feed people. Through this venture I work with restaurants in Singapore, food companies and partner with organisations, media, lifestyle education houses etc. to journey the diner through a food experience.
My second venture, co-founded, Vitality Foods, a Singapore-based foodtech, curating food solutions focused on the silver generation market. There is a burgeoning trend where the developed nations are ageing very rapidly, including countries in the Asia region. Vitality Foods was formed because of the unmet, underserved need to infuse taste and nutrition into the diets of the ageing population in Asia Pacific.
Throughout my career path, it is my role as a Chef that has been the most gratifying. Today, I am able to champion sustainability, diversity, local produce and food security in Singapore, it is only because of Masterchef.
This is my journey, story.
This could be an opportunity to change your career story. Just do it.
Submit your application at https://www.mediacorp.sg/masterchefsg
