29/10/2026
Our old tea bar chai is back ☕
The team really missed the chai lattes we used to make at our old tea bar on Leather Lane, so we set out to capture that nostalgic, tea-forward, spiced favourite in a new format for our hospitality partners, without losing what made it so memorable.
Based on a traditional masala chai recipe with Assam tea and whole spices, our new small-batch Chai Concentrate lets you serve delicious, high-margin chai consistently and conveniently.
Swipe to find out more about Good & Proper Chai Concentrate →
At our old tea bar on Leather Lane, tea was the hero of the chai latte we served, and it was a true team favourite: rich Assam, warming spices and gentle sweetness. We used to brew it downstairs and the whole space would fill with it’s unmistakeable aroma.
Now, after years of development, we’ve finally landed on a way for our tea partners to serve up the same delicious chai, using those same quality ingredients - real tea leaves and whole spices - without the time spent brewing.
During our research, we quickly discovered that many chai concentrates on the market don’t contain any tea, and miss the mark - in our opinion - when it comes to that all important balance of sweetness and spice.
For ours, we went back to basics and turned to traditional recipes, landing on one with a strong Assam tea base, layered up with the best whole spices we could find, including warming ginger, aromatic cardamom, sweet Ceylon cinnamon and more (sourced for us by our friends at Dani Organics who we partnered with for their focus on quality and transparency).
Chai as it should be.
Our small-batch Chai Concentrate comes in an easy to serve bag-in-box format, made with busy cafés and bars in mind.
For a comforting chai latte, pour one part chai to five parts milk, hot or iced. Or serve it over ice, topped up with water, for a light, spiced iced tea.
Whether you’re serving up hot or iced chai lattes, or creating your own seasonal special (like this hojichai), our Chai Concentrate is made for consistency and speed behind the bar, without cutting corners on flavour.
Want Good & Proper Chai Concentrate behind your bar? DM us, or drop us an email at wholesale