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Monday 11am - 11pm Tuesday 3pm - 10:30pm Thursday 5pm - 10:30pm Friday 3pm - 11pm Saturday 3pm - 11pm Sunday 2pm - 10pm

Sinple Treats

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Sinple Treats

😈Dessert Specialists😈
🔱 LINCOLN and DONCASTER
Desserts So Good, The Devil Wants Them Back
(227)

20/07/2026

Some days you just need to walk.
To any founder, business owner, side hustler, or self-employed person watching this — the pressure is real. The wins are quiet. The loneliness is real. And the fact that nobody who hasn’t done it can truly understand doesn’t make it less true.
Whether you’re seven years in like me, or you’re building something in the evenings after your day job — I know I’m not the only one carrying this.
If any of this landed with you, drop a 🌲 in the comments. Let me know you’re out there.
Something’s coming.
📍 Lincoln
LincolnBusiness FounderMentalHealth SmallBizUK SideHustler RealTalk

16/07/2026

I’ve had to say no to teenagers looking for their first job.
Not because they weren’t good enough. Because between record-high National Minimum Wage, holiday pay, sick pay, pension contributions and National Insurance, the cost of taking someone on has gone up faster than most people realise.
Honestly, it’s not something any business wants to do. We started this to give people their start, not take it away — and I wish it was easier to make that happen.
If you’ve struggled to get your first “yes,” tell us about it below. And if you’re actively job hunting in Lincoln right now, let us know what you’re looking for — separately, so we don’t miss you.
📍 Lincoln
RealTalk IndependentBusiness

14/07/2026

I walked past this bench on my morning walk today.
7 years ago, I sat on this very bench with a notebook and started planning a business I wasn’t sure I could actually build.
I didn’t know how much rent would cost. I didn’t know what a P&L was. I didn’t know I’d end up with a high street shop and a franchised store in another city, a team, and a plan to pivot the entire model into wholesale.
I just knew I wanted to try.
If you’re sitting somewhere right now with an idea you don’t fully believe in yet — this is your reminder that the version of you sat there today is closer than you think to the version of you 7 years from now, walking past and quietly proud.
Start it anyway.
Sinple Treats 📍 Lincoln

10/07/2026

Big news alert 🚨🍫 We’re teaming up with a much-loved LINCOLN brand to bring you postal brownies delivered straight to your door — anywhere in the UK! 👀 Any guesses who? Drop them below 👇 Full reveal coming in the next few weeks… ”

08/07/2026

A customer said something to me the other day that stuck 👀
“You don’t look like you own a dessert shop.”
I laughed at first. Then I thought about it properly.
Truth is, I’ve spent 20 years training, running, and reading probably TOO much about nutrition. I’ve had my health properly checked recently. And what I’ve landed on is going to shape what Sinple Treats does next.
Food and movement are both joys. Neither one is a reward or a punishment for the other. No guilt, no transaction, just balance.
That’s not a marketing line. It’s what I actually believe after 20 years of trying every extreme and coming back to the middle.
Over the next few videos, I’m going to show you the books that shaped it, my actual health results — including the one thing I didn’t expect — and what we’re building next at Sinple Treats.
Because remember the wholesale plan I keep mentioning? This is the missing piece.
Follow — this is the series I’ve wanted to make for a long time.
📍 Lincoln
FoodBusiness DessertsOfLincoln BalanceNotDiet SinpleTreats FounderLife RealTalk HealthyLifestyle BusinessOwner FoodPhilosophy

06/07/2026

Here’s the plan. 📋

Every Tuesday - we close the shop and go all-in on wholesale — baking volume batches for gyms and cafes instead of relying on footfall and expensive mid-week deliveries. Not giving up, but working smarter rather than grinding out the fake hustle. Building something that survives this squeeze — and gets back to growing the team once our new channel is up and running!

We have an exciting new partnership to announce in the coming weeks to accelerate this, a new product range, operating later on our busier days; Fridays and Saturdays!

Why: The government-mandated costs have added an extra £2,500 a month to operate this business....That’s the next hire we don’t get to make!
We’re not even on the high street here in Lincoln — imagine what this does to the shops that are.
Has a cost rise like this ever cost someone you know a job, or their hours? Tell me below 👇
📍 Lincoln
CostOfLiving FounderLife RealTalk IndependentBusiness

03/07/2026

When are you your most authentic self?
Not performing. Not wearing a mask. Just you.
I’ll be honest — I’m not a social media person. I used to hate content days. They felt like an act. A performance for other people’s approval.
But something changed a few weeks ago.
I posted my first honest video. Within days, a business owner friend messaged me. His polished content wasn’t landing and he didn’t know how to start being real on camera.
And I told him — mate, the fact we’re even having this conversation right now? That only happened because I hit record.
That’s when it hit me. The version of me that used to perform for content days was never authentic. This — no script, slightly awkward, sat against a brick wall — is the most myself I’ve ever been on camera.
Funny that it took being unpolished to finally feel real.
If you’ve been sitting on content because it’s not perfect yet — it doesn’t need to be.
Hit record and see what OPPORTUNITIES come your way!
📍 Lincoln
LincolnBusiness SmallBizUK FounderLife RealTalk SinpleTreats BusinessOwner JustStart

01/07/2026

Every dessert shop on your high street is getting squeezed from both sides right now.
Our costs keep going up. But our customers have less to spend. And somewhere in the middle is a business trying to stay open for the people it was built for.
Before I sell a single brownie on a midweek day — over £620 goes out the door. Premises, staff, admin. And you’d be amazed what’s in that number. Did you know we pay a licence just to play music in the shop?
We’re just off the main high street in Lincoln so our costs could be a lot worse. Fair play to anyone who is on the main high street — I genuinely don’t know how you do it.
But here’s the other side. An everyday treat is becoming a luxury for a lot of people right now. I see it in the quieter midweek days and the smaller orders. People are making choices they never had to make before.
I can’t cut my costs enough to make it easy. I can’t raise my prices without losing the people I’m here for.
That’s the impossible position.
What do you think — is a treat still affordable where you are? Tell me below 👇
📍 Lincoln
DessertsOfLincoln BuildingInPublic BusinessReality SinpleTreats CostOfLiving SmallBizUK FounderLife RealTalk IndependentBusiness

25/06/2026

If our till doesn’t hit £800-£1,000 a day, Sinple Treats is losing money. Not breaking even. Losing money. Once you factor in fixed utility rates, rising staff wages, premium ingredients and rent — turning the lights on during a quiet day is just expensive movement. Busy is not a badge of honour. Profitability is. For too long, pride kept those doors open. Grind it out, I thought. But a broken model doesn’t care about your work ethic. So we’ve made a decision. Tuesdays we’re closing the shop. Not giving up — redirecting. That day goes entirely into wholesale. Baking volume batches for gyms and cafes. Building revenue that doesn’t depend on footfall or the weather. We already close Wednesdays. Now Tuesdays become our growth day. Do you know your exact daily break-even number? Or are you staying open just to look busy? Tell me below. 👇 | 📍Lincoln

22/06/2026

I nearly walked into our shop this morning and turned the lights off for good. 🛑💼
If you’ve ever run an independent business on the UK high street, you know the exact feeling I’m talking about. It’s that quiet moment before the key turns in the lock, where you look at the walls you built and wonder if it’s still worth the fight.
To our customers and our community, looks like a thriving, busy dessert brand. But behind the beautiful counters, the happy staff, and the high-energy gym sessions... we are navigating a quiet storm.
The game has fundamentally changed. Rising overheads, macroeconomic policy squeezes, and a broken retail model mean that standard grit and hard work are no longer enough to survive.
I am done keeping up appearances. Pride doesn’t pay the bills, and pretending everything is fine doesn’t fix a business.
So, I am pulling back the curtain completely. No influencer fluff, no filtered highlight reels. Over the next few weeks, I’m going to share the exact, raw, unfiltered truth of what it takes to save an independent brand in 2026.
I’m going to show you our exact losses, our daily break-even math, the toll it takes on a founder’s mental health, and the precise strategic blueprint of how we are fighting back by shifting entirely into high-volume wholesale supply.
We aren’t closing the doors. We are changing how we play the game.
This is Part 0. The raw numbers start tomorrow. If you want to see how a small business actually fights its way out of a corner... hit follow and watch the comeback. 🚀

Address

5 Street Peter At Arches
Lincoln
LN21EA

Opening Hours

Monday	11am - 11pm
Tuesday	3pm - 10:30pm
Thursday	5pm - 10:30pm
Friday	3pm - 11pm
Saturday	3pm - 11pm
Sunday	2pm - 10pm

Website

https://www.sinpletreats.com/

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