simpleERB

03/12/2024

December is here! 🎄

Make sure your simpleERB account settings are in place to help you manage the festive season. Check out the settings that can help you here - bit.ly/3WVpjWo

28/11/2024

✨ simpleERB has a fresh new look! ✨

All booking views within the Diary have had a design refresh. You can log in to explore the design via the emailed link our users received or by selecting "click here for new design" on the main website login page.

08/11/2024

Highlighted in our previous post, is a recent data report on customer no-shows. Further to this, the report outlined the voted reasons by customers that would less likely make them miss a .

🟣Simple cancellation process (30%)
🟣Rewards and incentives (28%)
🟣Reservation reminders (25%)
🟣Deposits (21%)
🟣Loyalty/Loyalty schemes (17%)

simpleERB can provide a solution to cover all of the above;

➡️ Set up a clear cancellation policy and ensure customer emails are in your booking system so they can access hassle-free cancellation links.
➡️ Create a private booking option for special promotions and send it to select customers based on booking data.
➡️ Enable deposits or prepayments for certain fixed menu bookings.
➡️Review your top customers in reports and treat them to a special booking link for exclusive offers the next time they visit!

See the full report here > https://bit.ly/4hwqntp

05/11/2024

🚨 UK Restaurant No-Shows Report Hit Record Highs!

A recent survey of 5,000 UK consumers reveals 14% record high of restaurant bookings now end in no-shows – many citing the cost-of-living crisis and last-minute changes as the main reasons.

🔑 Key Stats from the report -

🔴 57% of people booked a restaurant in the last 6 months
🔴 29% blame rising living costs for skipping out on reservations
🔴 21% say a deposit would make them more likely to turn up
🔴 30% would cancel vs. no-showing if the process was easier
🔴 10% no-showed due to booking more than one restaurant

Other sectors also feel the impact of no-shows, with 35% for exercise classes and 25% for hair appointments. Hospitality is ranked in 7th position of business sectors for no-shows.

🔧 How can simpleERB help restaurants reduce no-shows?

✅Automated, personalised booking reminders to keep customers engaged
✅Capture cancellation reasons to track patterns and improve
✅Cancellation policies that work for both the restaurant and the customer
✅ Create flexible deposits or prepayments based on booking needs
✅Collect email contacts for phone bookings so customers can easily cancel and receive reminders through automatisation processes

Check out the full report findings here 👉 https://bit.ly/4hwqntp

25/10/2024

Over the past few years, we've noticed gain a little more popularity with restaurants advertising themed booking promotions or events. Some Halloween promotion examples from our users are; themed afternoon tea, quiz nights, party nights with live entertainment, paint & sip and bottomless brunch. 🎃

In simpleERB, create Booking Options for customers to select and add to their booking or use the booking options URL to advertise on a special event section of your website or in a social post. Also, use your simpleERB customer mailing list database to help create an campaign and include the direct booking option link.

To boost these Halloween promotions or events, consider offering kids eat free for family-run events or for quiz nights restaurant dining vouchers as prizes for best dressed to boost return business.

26/09/2024

simpleERB can assist restaurants with forecasting and planning for the upcoming . Use our Forward covers booked report, to compare this year's booked festive covers you already have in your diary today to the same time for the previous year.

The report's data can help gauge if you should look at additional marketing campaigns to boost bookings or if you need to review resources if the covers are higher than last year.

See our quick overview video of the report below.
https://youtu.be/0eWAwTo4M8w

19/09/2024

simpleERB has several impactful data reports that could assist your in developing the right to boost sales.

Reports we offer using your historical data;

🟣 Disappearing customers
- Export customer details who have not booked in a while

🟣 Underbooked timeslots
- Locate your quietest booking periods

🟣 Booked covers per sitting
- Find out your highest / lowest booked sittings

🟣 Booking lead time
- Highlight how far in advance your customers are booking

🟣 Booking source
- Find the most popular platforms your customers book on

🟣 Forward covers booked
- Compare two periods of data to see if further marketing is required

05/09/2024

Are you worried enforcing a high deposit/prepayment on your bookings may deter customers from making bookings? In the article linked, a restaurant in London found this is not the case and in fact, it reduced their no-shows/late cancellations to zero.

In the upcoming , you might find it beneficial to trial prepayment for the total menu food cost at your peak service time bookings.

simpleERB can help you manage this with flexible Booking Options, prepayment rules and cancellation policies.

A Twitter thread has presented findings to suggest that the threat of bigger fines for missing restaurant reservations reduces the number of no-shows while not deterring customers from booking in the first place.

30/08/2024

QR codes can be beneficial to customers looking to quickly book your .

simpleERB offers the facility to generate a for your booking widget within your account widget settings.

Print your code to add to printed marketing content or your restaurant window to quickly direct customers to make a booking.

20/08/2024

Too early to think about the ?🎄
Restaurants are already promoting their festive menus and Christmas party nights on socials. Make sure you are not left behind and start securing in the diary today.

simpleERB can help you forecast and manage your Christmas bookings using various reports and tools.

See our support article below on the best steps and changes to implement in your diary.
https://bit.ly/3WVpjWo

09/08/2024

Are you looking to send out a email or bookable promotion link to your simpleERB customer database? Many restaurants find this useful to update customers on new menus or special limited promotions.

To export your GDPR opted-in customers, head to the "Customer Export" setting within Reports. You can even tailor the criteria to filter customer data.

See our FAQ here -
https://bit.ly/3VbRsHf