18/08/2026
🍵🤎 𝐌𝐞𝐞𝐭 𝐇𝐨𝐣𝐢𝐜𝐡𝐚
So… 𝐰𝐡𝐚𝐭 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐢𝐬 𝐇𝐨𝐣𝐢𝐜𝐡𝐚? 👀
If you’ve never heard of it before, you’re definitely not alone!
Hojicha is a 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐉𝐚𝐩𝐚𝐧𝐞𝐬𝐞 𝐫𝐨𝐚𝐬𝐭𝐞𝐝 𝐠𝐫𝐞𝐞𝐧 𝐭𝐞𝐚. Unlike most green teas, the leaves are roasted at a high temperature, creating a completely different flavour profile.
Think 𝐭𝐨𝐚𝐬𝐭𝐲, 𝐧𝐮𝐭𝐭𝐲, 𝐬𝐥𝐢𝐠𝐡𝐭𝐥𝐲 𝐬𝐰𝐞𝐞𝐭 𝐚𝐧𝐝 𝐜𝐚𝐫𝐚𝐦𝐞𝐥-𝐥𝐢𝐤𝐞, with subtle notes of cocoa and coffee. 🤎
And because of the roasting process, Hojicha is naturally 𝐦𝐮𝐜𝐡 𝐥𝐞𝐬𝐬 𝐛𝐢𝐭𝐭𝐞𝐫 than many traditional green teas.
It also tends to be 𝐥𝐨𝐰𝐞𝐫 𝐢𝐧 𝐜𝐚𝐟𝐟𝐞𝐢𝐧𝐞 𝐭𝐡𝐚𝐧 𝐦𝐚𝐧𝐲 𝐨𝐭𝐡𝐞𝐫 𝐠𝐫𝐞𝐞𝐧 𝐭𝐞𝐚𝐬, making it a lovely option when you fancy something a little different.
And here’s why we’re interested… 👀
Hojicha works beautifully with milk, making it perfect for 𝐥𝐚𝐭𝐭𝐞𝐬, 𝐢𝐜𝐞𝐝 𝐝𝐫𝐢𝐧𝐤𝐬 𝐚𝐧𝐝 𝐞𝐯𝐞𝐧 𝐝𝐞𝐬𝐬𝐞𝐫𝐭𝐬.
We’re currently experimenting with it and, honestly… 𝐰𝐞 𝐭𝐡𝐢𝐧𝐤 𝐰𝐞 𝐦𝐢𝐠𝐡𝐭 𝐡𝐚𝐯𝐞 𝐟𝐨𝐮𝐧𝐝 𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐨𝐛𝐬𝐞𝐬𝐬𝐢𝐨𝐧. 😂
So tell us — 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐭𝐫𝐲 𝐇𝐨𝐣𝐢𝐜𝐡𝐚? 👀
🍵 𝐇𝐨𝐣𝐢𝐜𝐡𝐚 — 𝐜𝐨𝐦𝐢𝐧𝐠 𝐬𝐨𝐨𝐧.
