The story tells of a fish named Fintan, said to be wiser than man. It was said that eating Fintan would grant all the knowledge in the world, and so this became the genesis for a brand story that we dubbed ‘there’s wisdom in the fish’:
Our story tells of Fintan, an ordinary little fish who ate a hazelnut which had fallen into the Well of Wisdom from the surrounding hazel trees. In doing so, Fintan gained all the world’s knowledge. It was said that the first person to eat our learn’ed friend would, in turn, gain this knowledge. One day, after years of trying, a poet named Finn Eces caught poor Fintan and handed him to his young companion Fionn for safe keeping. Unable to resist, Fionn began to cook the fish, turning it over and over, but alas, touching its scaley hide to inspect whether it was cooked he burnt his thumb, instinctively sucking on his scolded digit to ease the pain. Little did Fionn know that all of Fintan’s wisdom had been concentrated into that one little drop of fat.
