FEL - Automotive Learning + Promotion

08/23/2026

Proud to be along for the ride! Let's Go Get Em Boys!!

Andrea Caldarelli admitted they didn’t consider championship prospects at the beginning of the year but said Pfaff Motorsports always had the “spirit” to get the most out of the new Lamborghini Temerario GT3 package. Caldarelli and co-driver Sandy Mitchell have vaulted into GTD Pro title conte...

08/07/2026

Long time FEL partner Simon Dion-Viens featured in this Pole Position Magazine article. SDV is one of the great people we get to call a partner we get to work with on a weekly basis, but more importantly, we get to call him a friend....

31 pilotes sont inscrits en NASCAR Canada ce week-end au Grand Prix de Trois-Rivières. Parmi eux, Simon Dion-Viens. Le pilote du Kamouraska sera derrière le volant de la voiture 37 Duclos Chrysler, supportée par Normand, Kenny U-...

04/22/2026

The track has a way of revealing a vehicle’s performance in ways traditional roads never could.

Grip becomes a game of balance, control becomes instinct, and every corner invites a little more confidence. It’s a rare chance to explore a vehicle’s limits in a safe, guided environment.

takes the new Golf R for a spin around our bespoke, professionally developed ice circuit at Lac Sacacomie. With professional racing drivers coaching guests along the way, the ice becomes a playground where capability, skill, and pure driving enjoyment come together.

Sometimes the best way forward… is a little sideways.

04/16/2026

03/25/2026

Reminiscing back to Cabo San Lucas, 2025...

Incentive trips are not simply travel. They are experiences meant for celebration. They give guests a sense of accomplishment, exclusivity, and pride. Intentionally designing touchpoints for this type of acknowledgement is something we understand deeply.

Supporting in delivering a fully turnkey incentive experience for top-performing team members and their guests was something we did not take for granted. Understanding the significance of an incentive trip allows for careful and intentional planning.

From pre-trip communications and registration to on-site hospitality and event flow, every touchpoint was built to ensure guests could relax, connect, and celebrate their achievements. Trips like this are a reminder of the impact a well-designed incentive program can have, not just on morale, but on culture, loyalty, and long-term relationships.

Taking a minute to celebrate meaningful moments, warm destinations, and partnerships that make experiences like this possible.

03/21/2026

As a proud Hospitality partner of Pfaff Motorsports we wish the guys and girls in plaid the very best this weekend. We will be cheering you on from the Great White North. Go Get Em!!!

Andrea Caldarelli on Lamborghini Temerario GT3's race debut this weekend at Sebring...

03/16/2026

FEL is proud to once again be riding along on the famous Pfaff Motorsports Plaid Lamborghini. As hospitality partner at select races, FEL looks forward to doing what we do best, represent premium brands and organizations while upping their guest experience. As the team prepares to launch the all new Lamborghini Temerario at the 12 Hours of Sebring this weekend all of us at FEL wish them the very best. Should you be at Sebring this weekend be sure to slide by and see the new car!

03/05/2026

It’s one thing to attend a race. It’s another to watch it from above.

At last season’s Chevrolet Detroit Grand Prix, welcomed friends, family, and VIP partners 71 floors above the circuit at . Overlooking the Detroit skyline with the race unfolding below.

Our team handled the full space build-out and branding, guest flow, and hospitality throughout the weekend. The goal was simple: create an environment that would reflect the team on-track and be enjoyed by all of the partners who stand behind them.

Proud to support teams who demand more. And proud to build environments that match it.

02/25/2026

When creativity meets collaboration, extraordinary things happen.

Austin, Texas was the setting for real-world driving and tier-one hospitality. From event concept to ex*****on, all of the little details were crafted with the guests’ experience in mind while keeping emphasis on the all-new 2025 Kia K4.

Working alongside the Kia PR team on the K4 Media Launch reminded us why partnership fuels possibility. Collaborating with Kia’s creative team is always seamless; their trust in FEL as a turn-key partner allowed us to bring every element to life exactly as envisioned.

Their ambitious vision created the result: an event that delivered a clear message.

The K4 is here, and the drive experience is inspiring.