28/02/2026
After some beautiful years of baking for you all, it’s time for me to say goodbye (for now) 🤍
This wasn’t an easy decision. This little baking journey has given me so much — creativity, connection, community, and the privilege of being part of your birthdays, weddings, celebrations and special milestones. I’m grateful for every order, every message, every recommendation, and every bit of support you’ve shown me over the years.
Right now, I’m choosing to focus more on family life and my marketing career. I also want to step back and enjoy baking again for what it first was to me — something joyful, creative and positive — without the pressure and burnout that can sometimes come with running a business. Looking after my wellbeing, both mentally and physically, has become a priority so I can show up fully for my family.
Like many small businesses, the current economy hasn’t made things easy for the baking industry. Rising costs and changing spending habits have definitely played a part in this decision too.
I’m incredibly proud of what this little business became, and I’ll always look back on it with so much love. Thank you for trusting me with your celebrations and for supporting a small dream.
This isn’t goodbye to baking forever — just a new chapter for now. Until we meet again, hopefully not long.
With love,
Joey
PS: follow my personal IG page if you'd like to stay connected with me
