Primal Alternative

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Diggers Rest, VIC
Primal Alternative

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Grain free made easy. Grain free breads, pastries, wraps, cookies, granola and pizza bases. Quirky Cooking Grain-Free Pastry.

See the full range: https://www.primalalternative.com/products

Become a Primal Alternative Producer AKA Primalista: http://www.primalalternative.com/licence Low carb and vegan options available. All home made with love by a Primalista in your area.

29/10/2026

Happy Primaversary! 🎉
We're celebrating some special Primaversary milestones!

Congratulations to these six Primalistas on another year of running their own home-based baking businesses.

If you're in their area, get in touch with them directly to order your favourite Primal Alternative goodies.

7 YEARS
Emily Worth | Belair, SA
📞 0422 653 207
[email protected]

5 YEARS
Veronika Jecna | Cornwall, UK
📞 +420 777 168 711
[email protected]

4 YEARS
Lisa-Marie Chamberlin | Grindelwald, TAS
📞 0438 362 670
[email protected]

3 YEARS
Ruth Walker | Northcliffe, WA
📞 0428 812 856
[email protected]

2 YEARS
Rhiana Meaney | Bakers Hill, WA
📞 0439 113 461
[email protected]

1 YEAR
Tania Manning | Kirwan, QLD
📞 0422 491 827
[email protected]

A huge congratulations to you all, and thank you for being part of our Primal Alternative community!

Looking for a Primalista near you?

Find our full list of Primalistas and their contact details at:

www.primalalternative.com/primalistas

Support a home-based baking business and order directly from your local Primalista!

26/10/2026

QUIRKY COOKING IS COMING TO WA THIS NOVEMBER!

If you've ever made one of Jo Whitton's recipes, you'll know why I'm so excited about this!

Jo has an incredible way of making delicious, nourishing wholefood cooking simple, affordable and achievable for the whole family.

No ridiculously exotic ingredients, no complicated recipes, just beautiful food that makes you feel good.

I discovered Cooking back in 2012 when I was struggling with my health and trying to work out how to feed my family gluten-free, grain-free food that everyone would actually eat.

Jo's recipes were an absolute lifesaver!

And little did I know that a few years later we'd meet, become great friends and even collaborate on some delicious Primal Alternative products.

And now she's coming back to WA for FOUR fabulous cooking events!

📍 Perth, 12 & 13 November

📍 Denmark, 15 November

📍 Gracetown (Margaret River region), 17 November

Jo will be demonstrating delicious gluten-free, grain-free recipes, including:

🥗 Rainbow Probiotic Salad

🍗 Spiced Orange Sticky Chicken

🍫 Gut-Nourishing Chocolate Pudding and Hot Chocolate

Plus her crispy 4 Seed Crackers!

You'll get to watch Jo cook, pick up loads of practical tips, taste delicious food, ask questions, have your cookbooks signed and enjoy a cuppa with a whole bunch of like-minded people.

And I'll be there too!

I'll have a Primal Alternative stall at all four events with delicious products for you to try and buy.

The Perth events may already be sold out, but don't forget Gracetown and Denmark are absolutely worth the trip. Make a weekend of it!

I really can't think of a better way to spend a few hours.

Grab your tickets here:
https://shop.quirkycooking.com.au/collections/workshops-classes

Can't wait to see you there!

H x

20/10/2026

MEET PRIMALISTA DANIELLE O’NEILL 🌿

Today we're heading to Helidon in Queensland to introduce you to Primalista Danielle O'Neill!

Danielle runs her Primal Alternative baking business from home, bringing delicious, grain-free baked goods to customers across Toowoomba, Gatton and the Lockyer Valley.

A lifelong baker, Danielle wanted something that would fit around her semi-retirement, her family commitments and her love of being in the kitchen.

These days, you'll find her at the Toowoomba Farmers Market every second Saturday, where she's building a loyal following of customers who are thrilled to find baked goods that suit their dietary needs.

Her most popular products include our Low Carb Seed Loaf, Turmeric & H**p Loaf and Pumpkin Loaf, with other goodies from the Primal Alternative range available to order.

One of Danielle's regular customers sums it up perfectly:

"You're the cook, and I'm the buyer!"

And that's what I love about our Primalistas. They're real people, running their own little baking businesses, making a difference in their communities.

I recently sat down with Danielle for a chat about her business, what she's been baking, her customers and what she'd like to do next.

Grab a cuppa and meet Danielle in our video!

WANT TO ORDER FROM DANIELLE?

📍 Helidon, Toowoomba, Gatton & the Lockyer Valley, QLD

🛍️ Toowoomba Farmers Market, Cobb+Co Museum grounds, every second Saturday, 7am–12pm

📞 0421 127 805

✉️ [email protected]

You can also arrange to collect your order from Helidon or enquire about local delivery.

Follow Danielle on Facebook:
https://www.facebook.com/profile.php?id=61584597779822

And read her full Primalista feature here:
https://www.primalalternative.com/blog/danielle

Thanks so much for sharing your story with us, Danielle. It's wonderful to see your business taking shape and your customers discovering what you bake!

20/10/2026

See that Woolies bag under letterbox 885?

Well that's my Primal Alternative delivery of Grain-Free Pastry and H**p Wraps from my local Primalista Kat! Alternative by Kat

Ok, we do live in regional WA - our letterboxes are at the end of our veerrrry long road - so there is maybe a bit more old fashioned trust.

But that's what I love so much about knowing my local Primal Alternative baker. Being able to text an order, arrange drop off like this.

Just makes the whole experience so much more convenient and a little bit fun!

18/10/2026

JO WHITTON FROM QUIRKY COOKING IS COMING TO WA!!

And I am SO excited!

Back in around 2012, I was struggling with my health. SIBO, reflux, constipation, anxiety, insomnia, inflammation. The list went on!

I'd started eating gluten-free, then grain-free, ditching processed foods, sugar and seed oils.

And with two little kids to feed, I remember wondering what on earth I was going to cook for dinner every night.

Because there was NO WAY I was cooking one meal for me and another for the family!

A few friends told me I absolutely HAD to check out Cooking

And I always tell Jo this, but her recipes were an absolute lifesaver.

Simple, nourishing, delicious food that the whole family actually wanted to eat. No ridiculously exotic ingredients or spending a fortune at health food shops.

Her recipes played such a huge part in my health recovery.

Then in 2017, I met Jo in Perth and told her about my little home baking business, Primal Alternative.

She loved what I was doing and started sharing it with her wonderful community of like-minded women.

And that really changed everything!

But the best thing to come out of it all?

Jo and I have become very good friends.

We send each other ridiculously long WhatsApp voice messages, talking about absolutely anything and everything, and I just love her to absolute smithereens.

The second photo is from when I flew all the way to Far North Queensland to see Jo.

Jo, we seriously need to get some new photos together!! 😂

AND NOW SHE'S COMING TO MY NECK OF THE WOODS!

She's doing four Quirky Cooking classes this November:

📍 Perth, 12 & 13 Nov

📍 Denmark, 15 Nov

📍 Gracetown (Margaret River), 17 Nov

I'll be at ALL FOUR events with a Primal Alternative stall, so come and say hello, have a cuppa and try some of our delicious products.

You'll get to watch Jo cook, taste her amazing food, pick up loads of tips, get your cookbooks signed and meet a whole bunch of like-minded people.

Tickets here:
https://shop.quirkycooking.com.au/collections/workshops-classes

I would absolutely LOVE to see you there!

H x

12/10/2026

Thinking of starting your own little home baking business in 2027?

Here’s something worth knowing about timing.

This isn’t me just saying “now’s a good time to start” for fake urgency.

There’s actually a practical reason why October and early November can be a really good time to get the wheels turning.

For a straightforward Primalista application, we generally find most councils can get you through the home kitchen approval process in around 30 days.

But once you start getting into mid to late November, you’re heading straight towards Christmas, summer holidays and all those public holidays we have here in Australia.

People take leave.

Offices have fewer staff around.

Applications can start to bottleneck a little.

Nothing wrong with council.

It’s just that time of year.

So if you’re thinking you’d love to have your own little home bakery in 2027, you don’t necessarily need to wait until 2027 to start.

You could get your application underway now, get your kitchen approved and then decide what you want to do with it.

Maybe you’d love to get into some Christmas markets this year.

Maybe you could do beautiful little Christmas gifts: packs of cookies for stocking fillers, fruit mince pies, granola for teachers’ gifts.

Or maybe you don’t want to sell a single thing before Christmas.

You could just ease into it.

Get your approval sorted.

Learn the recipes over summer.

Try everything out on your friends and family.

Work out what you love making.

Then when you’re ready in the new year, you can start taking pre-orders, approach your local IGA or health food shop, book yourself into a market, or whatever feels right for you.

The groundwork is already done.

So if starting a Primalista business is something you’ve been thinking about for 2027, now is a really good time to come and have a chat with me.

We can talk about where you live, what your local council process is likely to look like, what you want the business to fit around and when you’d ideally like to be open.

Then you can get the wheels turning without feeling like you need to rush into anything.

Book your Primalista Call with me:
www.primalalternative.com/call

H x

07/10/2026

Some people can pick up a guitar and make it sing.

Some people can walk into a room, move the furniture around and somehow make the whole place look fabulous.

My thing is people.

I love asking questions.

I love finding out what somebody really wants.

And sometimes getting underneath what they think they want.

I’ve been doing it pretty much my whole life.

From interviewing visitors to our house with my tape recorder as a kid 😂 to 10 years working in recruitment, thousands of interviews, 100+ podcast episodes and now well over 1,000 Primalista Calls.

And the funny thing is, the more I learn about myself, the more I realise this stuff is basically what I'm made for!

My top five CliftonStrengths are Strategic, Activator, Positivity, Futuristic and Relator. Which basically means I naturally connect with people, see where they want to go, spot the possible paths to get there and then want to get things moving.

Then there’s my astrological chart. We looked at this recently and it made me laugh because there it was AGAIN. Lots around communication, questioning and making complicated things easier to understand, but also this ability to dig beneath the surface and pick up on what somebody isn’t necessarily saying out loud.

And then I’m a Manifesting Generator in Human Design, which for me is another way of describing that ability to see possibilities, join dots and find a way forward that perhaps wasn’t immediately obvious.

It’s in my soul. 😂

And I think that’s why I love doing Primalista Calls so much.

I’m not getting on call to convince you to become a Primalista.

I want to understand you.

Where are you now?

What do you actually want?

What do you want your work and life to look like?

What would you like to earn?

How much time do you have?

And could Primal Alternative actually help you get from HERE to THERE?

Because if it can, I’m really jolly good at seeing that pathway.

And if it can’t, I’m not going to try to convince you otherwise.

So if you’ve been watching Primal Alternative for a while and wondering whether this could work for you, come and have a cuppa with me on a call.

We’ll talk it through.

www.primalalternative.com/call

H x

30/09/2026

Apparently Gen X is rewriting retirement.

And I reckon becoming a Primalista fits rather nicely into that.

Because I speak to so many women in their late 40s and 50s who aren’t dreaming about working flat out until 67 and then suddenly… stopping.

But they’re not necessarily dreaming about never working again either.

They still want purpose.

They still want to earn their own money.

They still want something that’s theirs.

They just don’t want work dictating their whole life anymore.

The kids are older. The mortgage might be smaller. The huge expenses of those family years are starting to ease.

And suddenly the question changes from:

“What job should I do?”
to:
“What do I actually want my life to look like?”

Maybe it’s working three days instead of five.

Taking off for a month without asking a boss for permission.

Having time for your parents, your grandkids, travel, exercise, your garden, your friends… whatever matters to you.

And still having a little business ticking along that brings in money, gives you purpose and keeps you connected to your local community.

That’s one of the things I love most about the Primalista model.

It doesn’t have to become some enormous empire.

You can bake from your own kitchen, sell locally, choose how much you want to do and build a business around the life you want to live.

Maybe retirement doesn’t need to mean stopping work.

Maybe it can mean finally getting to choose how you work.

And that sounds pretty bloody Gen X to me.

If you’ve been thinking about what your next chapter could look like, comment INFO and I’ll send you the details about becoming a Primalista.

29/09/2026

Info Session Thurs 9am AWST
www.primalalternative.com/event

24/09/2026

🍞 When people think Primal Alternative, I reckon BREAD is probably the first thing that comes to mind.

And fair enough. Our loaves have been a huge part of Primal Alternative from the beginning.

Of course, we make a whole lot more than bread these days. Think H**p Wraps, Low-Carb Bagels, Pizza Bases, Cookies, Granola, packet mixes and seasonal goodies too.

But today, I want to know…

Which Primal Alternative loaf is YOUR favourite?

Our savoury line-up:
🍞 Low-Carb H**p Loaf
Zucchini, h**p seeds, garlic and rosemary. Low carb and brilliant for sandwiches or toast.
🌻 Low-Carb Seed Loaf
Nuts, eggs, zucchini and loads of seeds, with only 1g carbs per slice.
💛 Turmeric & H**p Loaf
Our plant-based option packed with nuts, seeds, h**p, turmeric, garlic and thyme.
🎃 Pumpkin Loaf
Pumpkin, almond meal, eggs and pumpkin seeds. So good toasted.
🥒 Zucchini Loaf
Our classic savoury zucchini and almond loaf. Great fresh, toasted or as sandwich bread.

And then there are our sweeter fruit loaves…
❤️ Fruit & Nut Loaf with Goji Berries
🧡 Fruit & Nut Loaf with Inca Berries
🍫 Choc Fruit & Nut Loaf

Yes, chocolate absolutely belongs in bread. 😆

Most of our loaves can also be sliced and frozen, so you can grab out a slice or two whenever you need them.

So come on…
Which one are you choosing?

And if you’ve tried more than one, I want your official ranking. 👇

Address

Diggers Rest, VIC
3427

Website

http://www.primalalternative.com/, http://www.primalalternative.com/info

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